has never touched an amulet or uttered a somewhat weird phrase to ward off negativity? They are gestures and attitudes whose origins are lost in the mists of time.
In ancient Greece women wore a small terracotta phallus, a symbol of fertility in honor of the god Priapus. This object was brought by the Romans in Italy, where due to a sort of censorship took on a less allusive form, transforming itself in to an animal horn. 
Later the Neapolitan people adopted the horn as a propitiatory and auspicious object to the point of making it a symbol of the Neapolitan identity. 
The horn had to have three characteristics: handmade, in terracotta, red in color.

Even today every Neapolitan, as a joke or conviction, touches the horn to drive away the negativities and ward off the evil eye. 
Hence the idea of creating a revisitation of the horn, to which I wanted to give an additional meaning: in compliance with the inevitable three rules, on one hand I gave the horn the shape of the nail of the Passion of Christ, in black lava stone and red clay like blood flowing under our feet, on the other hand I enriched it with the mask of Pulcinella, a character from the commedia dell’arte that represents one of the most superstitious figures ever.